Media incubator H2O is in discussion with a handful of advertising agencies in Asia, the United States and Brazil. The boutique firm, in partnership with production studios on both sides of the Pacific, has started pre-production of a documentary series for cable distribution with an accompanying event roster.
“We are starting photo direction in select spots in Asia, this project’s actually on its 2nd year in the pot. It’s been a matter of getting all the right ingredients for what we originally envisioned and I believe we’ve found the talent we were always looking for.” announced founding partner Kyle Virina.
“H2O’s been slowly building its team in Vietnam, the Philippines and Thailand. But I believe Korea and China – of course – may be able to present us with many collaborative opportunities considering their being media power-houses in the region.” he added.
“Media distribution is always a major challenge. This is why this down-stream portion was a critical area our business development team concentrated on the last 6 months so that we didn’t create a product to only find out we couldn’t roll it out in the end. We will be announcing in the next few weeks key partners in those markets I mentioned earlier.”
H2O recently secured exclusive distribution rights for military-grade technology that the firm plans on utilizing for the event as well as the companion advertising program for the documentary series. Virina concludes, “We’re very excited about not only on the content side but also on the platform portion as well. I liken this era of ‘media convergence’ to the early days of television when not only were people discovering what programs were being developed but learning more about the actual technology of the medium as well.”
KYLE VIRINA
