Media Convergence

From documentaries to gaming platforms for corporate and governmental clients, to high-speed communication campaigns for Starz, Verizon, or Fox Sports - our media incubator team can help you launch your initiative in the US, EU and in Asia.

Documentary & Event Series

Media incubator H2O is in discussion with a handful of advertising agencies in Asia, the United States and Brazil. The boutique firm, in partnership with production studios on both sides of the Pacific, has started pre-production of a documentary series for cable distribution with an accompanying event roster.

“We are starting photo direction in select spots in Asia, this project’s actually on its 2nd year in the pot. It’s been a matter of getting all the right ingredients for what we originally envisioned and I believe we’ve found the talent we were always looking for.” announced founding partner Kyle Virina.

“H2O’s been slowly building its team in Vietnam, the Philippines and Thailand. But I believe Korea and China – of course – may be able to present us with many collaborative opportunities considering their being media power-houses in the region.” he added.

“Media distribution is always a major challenge. This is why this down-stream portion was a critical area our business development team concentrated on the last 6 months so that we didn’t create a product to only find out we couldn’t roll it out in the end. We will be announcing in the next few weeks key partners in those markets I mentioned earlier.”

H2O recently secured exclusive distribution rights for military-grade technology that the firm plans on utilizing for the event as well as the companion advertising program for the documentary series. Virina concludes, “We’re very excited about not only on the content side but also on the platform portion as well. I liken this era of ‘media convergence’ to the early days of television when not only were people discovering what programs were being developed but learning more about the actual technology of the medium as well.”

The Next Episode

From the 1950s into the 70s, soap operas were a staple for American television with Time magazine in 1976 describing American daytime television as “TV’s richest market,” noting the loyalty of the soap opera fan base and the expansion of several half-hour series to a full hour in order to maximize ad revenues.

Considering I basically spent my childhood either inside an ad agency due to both my parents or at a studio for a taping due to my grand-mother who was a screenwriter for the country’s top broadcast evening drama, things came “full-circle” when I left working in politics to wear the pinstripes for Madison Avenue then eventually into production. And now 30 years later, with streaming media and the global proliferation of mobile communication devices, advertising once again is bringing about the resurrection of the soap opera.

Whether it’s the drama of friends on Facebook or Zuckerberg’s life on the silver-screen, the soap has evolved and marketers are betting it will bring about revenue for the bubbly sooner than later.

Why Content Marketing Is King

BY MIKAL E. BELICOVE | October 20, 2011

When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur.